Freya’s ‘Holy Fit’ campaign is now in full swing; you may have seen the viral or heard about it in the press already. The much loved lingerie brand is on a global mission to get you into the correct fitting bra and to highlight the difference it can make to your body confidence.

The launch of their fabulous microsite at www.theholyfit.com features a funky viral film illustrating the common complaints from wearing an ill fitting bra. To support the campaign, Freya enlisted the help of the unique British fashion designer Laura Lees, known for her quirky trademark embroidery that has featured on collections by Giles Deacon, Luella Bartley and who has also produced one of Topshop’s best selling summer dresses, to help them out. Laura has created an affordable and stylish collection of bespoke limited edition t-shirts exclusively for Freya which we’re selling exclusively at Leia Lingerie.

All proceeds from the sale of the t-shirts will go to the Genesis Appeal, which is the only UK charity dedicated to the prevention of breast cancer. We jumped at the chance to help get involved and sell as many of these limited edition t-shirts are possible to raise as much money as we can for this great charity!